Behrouz Hariri is a founder, builder, and pragmatic strategist.

He partners with leaders to zero in on the most pressing challenges and deliver outcomes.

Behrouz’s unique perspective is informed by designing and launching businesses in 7 countries across wellbeing, healthcare, financial services, agriculture, and consumer products. He is ruthlessly focused on cutting through the noise and doubling down on actions that deliver results.

Track record:

  • Bootstrapped to Eight-figure Revenue
    As founder and CEO, Behrouz led Smart Nora from prototype to commercialization without VC capital.

  • Earned Brand Recognition
    Smart Nora raised funding on the hit TV show Dragon’s Den, and is featured by WireCutter, Forbes, Oprah, and Men’s Health.

  • Delivering Impact at Scale
    Whether it is by improving sleep for 100,000+ couples, or bringing financial mobility to tens of thousands, Behrouz anchors roadmaps to measurable impact.

  • A Global Perspective
    As a Designer at IDEO.org Behrouz worked on a wide range of projects including: Delivery of essential services in the D.R. Congo // Reproductive health services in Zambia // Inclusive financial product in the Philippines and United States // Agricultural products and services in Bangladesh and Ethiopia