Beside’s Eames’ famous quote above, my favourite takeaway from the brilliant documentary Eames: The Architect and The Painter comes from Richard Saul Wurman.
This is the context of Eames’ large communicationprojects for IBM and other corporations. These projects would start based on a gentleman’s handshake, without contracts. There was enough trust in his vision to allow him discover the unknown on someone else’s budget, and occasionally chip in when the final costs where well above the original estimate.
“You sell your expertise, you have a limited repertoire. You sell your ignorance it’s an unlimited repertoire! He [Charles Eames] was selling his ignorance and his desire to learn about a subject, and the journey of him going from not knowing to knowing was his work.”